Speedo signs "Darling of Jamaica" Alia Atkinson as latest global athlete ambassador

Speedo signs

Speedo, the world’s leading swimwear brand, has signed up Jamaica’s most successful swimmer Alia Atkinson as its newest global ambassador in a three-year partnership.

At just 25 years old, the 11-time FINA Swimming World Cup Gold Medalist has competed in three Olympic Games including the 2012 games in London where she finished fourth in the women’s 100 metre breaststroke. She also holds the title of fastest Jamaican swimmer in this event. Like Speedo, Alia is passionate about inspiring people to swim and is currently Special Project Manager for ‘Improving Caribbean & Minority Swimming in the World’ at the International Swimming Hall of Fame in Florida, where she is based.

Speaking of her partnership with Speedo, Alia said: “I have been swimming since the age of four, so I’m incredibly excited to become part of Team Speedo who have been with me from the start of my swimming journey.

“Speedo also does fantastic work in raising awareness of swimming and swim safety around the world, which is something I strongly support. I’m very proud to be working with Speedo in my journey towards the 2016 Games in Rio.”

Sean Hastings, Vice President of Product and Marketing at Speedo International said:

“Since her success in 2012, Alia has gone from strength to strength and we’re very pleased to be able to work with and support such exciting new talent. Alia is also incredibly passionate about swimming and swim safety awareness, which is at the heart of Speedo’s values.”

-ENDS-

For further information please contact the Speedo International PR team:
Susannah Lee, GUNG HO susannah@gunghoco.com +44 203 667 1803

Pippa Briggs, GUNG HO pippa@gunghoco.com +44121 604 6366

 About Speedo® The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations and supporting swimming from grass-roots through to elite level. In the 1920s Speedo made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo redefined swimwear again with Fastskin LZR RACER - the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one.  Speedo is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: www.speedo.com. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, RACING SYSTEM, SPEEDO BIOFUSE, SPEEDO ENDURANCE, SPEEDO SCULPTURE and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents. The FASTSKIN3 cap, goggle and suit has worldwide design rights and patents pending.